Friday, December 2, 2022

In sign headset, Apple renames Mixed-Reality software 'xrOS'


 

According to the individuals, who requested anonymity because the project is still under wraps, the organization recently changed the name of the operating system to "xrOS" instead of "realityOS."


Written by Mark Gurman, Apple Inc. is working on a mixed-reality headset, its first major new product category since the Apple Watch. The company has also renamed the software that comes with it as a sign that it will be released soon.According to people with knowledge of the situation, the company intends to launch the headset as soon as the following year, along with a dedicated operating system and app store for third-party software.


According to the individuals, who requested anonymity because the project is still under wraps, the organization recently changed the name of the operating system to "xrOS" instead of "realityOS."


The new programming name is a sign of approval for the headset's blended reality capacities. "Extended reality, also known as XR, refers to both augmented and virtual reality.Virtual reality is an all-encompassing gaming and video viewing experience, whereas augmented reality overlays graphics and virtual information over the real world.


With Meta Platforms Inc., the owner of Facebook and Instagram, which is betting on the metaverse in part to reduce its reliance on Apple devices, Apple's entry into the market sets it up for a battle.Additionally, the move is part of an ongoing search for Apple's "next big thing."With the release of the Apple Watch in 2015, the company transformed its wearables division into one that now accounts for more than 10% of its sales and contributed $41.2 billion to the company's revenue in the most recent fiscal year.


A delegate for Cupertino, California-put together Apple declined to remark with respect to its headset plans.


According to Bloomberg News, the mixed-reality operating system will offer new versions of core applications like Messages and Maps and a software development kit that third parties can use to create their own apps and games.The company's Technology Development Group, or TDG, a secretive unit led by executive Mike Rockwell, is responsible for developing the headset, as well as the operating system, apps, and headset itself.Geoff Stahl, a senior engineering manager with nearly 24 years of experience at Apple who has led work on gaming and graphics software, has been in charge of the operating system.


Apple is looking to create its own 3D-based "mixed-reality world," according to recent job listings.According to people with knowledge of the company's plans, the device will compete with services like Zoom and Meta's Horizon Workrooms by providing virtual collaboration tools and a VR version of FaceTime.The head of engineering for Apple's iWork productivity apps, Notes, and Apple News was recently hired to work on the headset.


Apple internally referred to the operating system as "realityOS," or "rOS," when it first began development approximately seven years ago.Apple as of late begun alluding to the product as "xrOS" inside the organization.Apple may be able to claim a piece of the burgeoning mixed-reality market with the new name, as opposed to the more generic "reality" name.


A covert shell corporation known as Deep Dive LLC applied for and is currently attempting to trademark the name "xrOS" in the United States around the same time that the name was changed.If Apple is behind the filings, it may also be considering using "xrOS" as the name of its public product.


In March, Deep Dive, which was registered in 2017 by yet another shell corporation, applied for the name for the first time in Switzerland.The United Kingdom, Israel, Malaysia, Mexico, Ukraine, the Philippines, Australia, Japan, Canada, and the European Union are now among the countries where registrations have been expanded.In September, a law office addressing Profound Jump documented to go against a Walk US brand name application for the xrOS name by an irrelevant Chinese organization.


The shell company has claimed trademarks for categories like "head-mounted displays" and "virtual reality and augmented reality experiences" from devices.The initial trademark for the name "realityOS" was classified in the same manner last year.


Apple's usual strategy for building a brand is to trademark a name through a shell company in several countries, but starting in Switzerland is a little out of the ordinary.Apple typically files for trademarks in jurisdictions such as Trinidad and Tobago, Liechtenstein, or Jamaica, which make it difficult for the general public to view registrations.


For instance, Apple recently registered the "Dynamic Island" name for the iPhone 14 Pro in Jamaica as a trademark.However, the filing for "realityOS" and its applications for "Reality One" and "Reality Pro," two possible names for the headset itself, are both accessible online.People who are familiar with the situation claim that Apple was responsible for the filings in both instances.


Despite this, there is no guarantee that Apple will choose "realityOS" or another name for its consumer-facing brand in the end.


The term "xrOS" has been used by a number of businesses prior to Apple.Meta had approximately 300 engineers working on a mixed-reality operating system with the same name, which was an awkward coincidence.However, it doesn't appear that company is behind the most recent trademark applications.


For the past few years, Apple CEO Tim Cook has talked about his interest in augmented reality. As a result, the company has developed a platform called ARKit that enables augmented reality apps to run on iPhones and iPads.


It is anticipated that its first device in the market will be much more expensive than its mainstream competitors and will have screens with ultra-high resolution for virtual reality (VR) and multiple external cameras to handle the augmented reality (AR) components.It will also be able to track your hands and use a processor based on the M2 chip, which is in the company's most recent Macs.

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