Tuesday, February 7, 2023

As milk prices continue to rise, four out of every ten households have reduced or stopped purchasing milk: Survey

As milk prices keep surging, 4 in 10 households have cut down on quantity or stopped buying milk: Survey

 According to the findings of a survey that was carried out by LocalCircles, four out of ten households in India are feeling the pinch of multiple increases in the price of milk over the course of the past year and have either reduced the quantity they consume, switched to alternatives that are less expensive, or stopped purchasing milk altogether.

The majority of well-known dairy brands, whether cooperatives or start-ups, have increased their prices by Rs 1-3 at least twice to five times in the past year. The most recent price increase of Rs 3 for all milk grades sold by Amul, Govardhan, and other brands has once again prompted some household consumers to consider whether they should increase or decrease their milk consumption.

Over the course of the past year, the average price increase for some brands has exceeded Rs 12 per liter.

Major players in the dairy industry cite the steep rise in operating and logistics energy costs, packaging and cattle feed costs, and other overhead expenses like labor costs as the primary explanation.

6 in 10 of the households surveyed said that they are "paying higher prices and buying the same quantity of milk from their preferred brand," according to the survey, which attempts to understand how households are "coping with the high milk prices." Milk prices have increased four to six times in most parts of India in the past year. However, at least 19% of respondents claimed to have "reduced the quantity that they purchase."

"Switched to a cheaper alternative or grade of the same brand," at least 16% have done; 3 percent have "shifted to a brand with lower prices or a local supply source"; 3% have also stopped purchasing milk.

More than 10,000 people from 303 Indian districts responded to the survey. Men made up 64% of the respondents, while women made up 36%. 45 percent of respondents belonged to tier 1, 33 percent to tier 2, and 22 percent to tier 3, 4, and rural districts.

Except for vegans and people who don't like it, most Indian households consume milk and milk products like butter, ghee, buttermilk, paneer, cheese, etc. are among the foodstuffs consumed the most.

According to the "Dairy and Products Annual – 2021" report from the United States Department of Agriculture (USDA), India is not only the largest producer of milk but also the largest consumer of milk and milk products.

According to the USDA report, India's per capita milk consumption of 406 grams (g) per day in 2019 and 2020 already exceeds the global average of 305 g per day in 2020.

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