Monday, April 17, 2023

Who are Generation Alpha?


Have you ever wondered who are Generation Alpha? And what does this mean even?

Well, Generation Alpha are the people born from 2012 to mid 2020s. They are the next generation of kids born right after Generation Z. Some interesting aspects of these kids are that they are the first generation of kids to be born entirely in the 21st century and also the generation that grows up with social media and other technology. To be honest, they are completely different previous generations where technology meant having a TV or a computer. Right now, Generation Alpha is growing watching TikTok and becoming young influencers. 

Generally, these are the kids of Millennials. 

So what does this mean? Generations are segregated into categories by mostly research institutions and media houses because it makes it easier to understand the target segments. For example, if somebody wants to reach out to Gen Alpha, the best way to do so would be with TikTok. So its a study of global collective psychology and helps researchers to know more about what is happening around the world.

Are you a Gen Alpha reading this on Instagram? If so, please a comment.

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