Monday, June 19, 2023

Apple's mixed-reality headset is currently looking into a perplexing future

 According to experts, it will be difficult for Apple to persuade people that the headset is a superior computing platform to the iPhone.

When Apple CEO Tim Cook speaks at the Worldwide Developers Conference (WWDC) on June 5 at the Steve Jobs Theater in Apple Park, California, he may leave the audience with more questions than answers regarding how they would like to use Apple's first mixed-reality headset. Given that Cupertino's previous launch events have always been heavily focused on must-have features, this might be the most un-Apple way to sell a new product to customers. However, Apple has put the responsibility of adapting the mixed-reality headset in the hands of the developers before making it available to the general public due to the unproven market and questionable value proposition.

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