Thursday, July 6, 2023

Amazon CEO Andy Jassy is seeking explanations after spending over Rs 2000 million on Priyanka Chopra's critically panned film Citadel: report


Citadel, a spy show starring Priyanka Chopra, reportedly cost Amazon $250 million, but it failed to make Nielsen's top 10 list of most streamed shows in the United States this year.

Amazon Chief Andy Jassy has requested deals with any consequences regarding the reason why certain shows cost however much they do, and at the first spot on the list is the Priyanka Chopra and Richard Goad starrer Bastion. The production of the spy show was well-knownly difficult, and it premiered earlier this year to mixed reviews and audience response. However, the production of it reportedly cost the company $250 million, or more than Rs 2000 crore.

Another Bloomberg report refers to 'individuals acquainted with the matter' as saying that Jassy has requested a nitty gritty financial plan examination for Amazon's enormous shows, six of which have apparently failed to meet expectations over the most recent nine months. This comes as Amazon gets ready to lay off huge number of workers and discard projects as of now not considered significant. Amazon has spent $100 million on shows like Daisy Jones & the Six, The Power, Dead Ringers, and The Peripheral in the last few months. None of these shows made Nielsen's list of the 10 most watched shows in the US.

Even the enormously expensive Lord of the Rings: During its first season, The Rings of Power, which reportedly cost Amazon $400 million, struggled to retain its audience. However, the show that is receiving a lot of attention is Citadel. Citadel underwent a significant creative overhaul after Amazon rejected a version created by original creator Josh Appelbaum in favor of a new version that required executive producers Joe and Anthony Russo to spend at least $80 million more. Bloomberg stated that Citadel only cracked Nielsen's top 10 chart once, when it was behind Netflix's Barbecue Showdown.

Phoebe Waller-Bridge, Jordan Peele, and Donald Glover were all targeted by Amazon for first-look deals as part of the company's new big-spending strategy, which was overseen by Amazon Studios chief Jen Salke. However, the deals haven't been as successful as they would have liked. Amazon likewise has an arrangement with Priyanka, which hasn't added up to much all things considered.

According to indeed, even Salke's greatest allies, the report, surrender that Stronghold started as to a greater extent a business suggestion rather than an imaginative venture. Eight episodes of the first season of Citadel were expected to cost $20 million each. At last, just six were broadcasted. Joe Russo has been appointed director for each episode of the show's second season to avoid some of the problems with production that came up in the first season. He will reportedly be paid $25 million for the job.

Odetta Watkins, head of drama series at Amazon Studios, acknowledged in June that Citadel needs "time to grow" because the audience in the United States has become "jaded." She insisted that the show is a "victory" from her perspective at an event because it was always intended for a global audience. Citadel was intended to be a global franchise by Amazon. An Indian spinoff starring Varun Dhawan and Samantha Ruth Prabhu is currently in production, while an Italian spinoff has already completed production.

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