Wednesday, July 5, 2023

The half-yearly report card for Bollywood is highlighted in red: Several successes and numerous failures

 Despite Pathaan's success as a blockbuster, Bollywood has not produced a box office hit in the first  succix months of 2023. What is ailing the industry as its budgets expand and earnings decrease.

Zyada gham', Thodi Khushi.

For film industry expert Taran Adarsh, the phrase sums up how Hindi movies did at the box office in the first half of 2023. He described the first six months at the theater as "disheartening" due to the failure of the big-budget films that were intended to entice audiences. Selfiee by Akshay Kumar, Kisi Ka Bhai Kisi Ki Jaan by Salman Khan, Shehzada by Kartik Aaryan, Adipurush by Prabhas, and Bholaa by Ajay Devgn are all on the list.

“Don't take the audience for granted by offering the same, predictable fare day in and day out,” film producer Anand Pandit had told the Hindi film industry prior to the start of 2023. However, in Adarsh's opinion, the filmmakers were not paying attention.

They have overlooked the audience. He said, "I always say that the audience can be very ruthless, as is evident with the response garnered by some of the films, including Adipurush," adding that the filmmakers must fulfill their promises or "just don't attempt it."

Pathaan and then bust The first big movie of the year, Kuttey, directed by Aasmaan Bhardwaj and starring Tabu, Arjun Kapoor, and Radhika Madan, was a disappointment (Rs 4.65 crore). However, Shah Rukh Khan's return to theaters following a four-year absence with Pathaan brought cheer to the industry. New records were set at the box office as a result of the overwhelming demand for SRK in the movie theaters. With a total budget of Rs 543.05 crore, the Siddharth Anand-directed film became the highest-grossing Hindi film ever. In addition, it became the quickest Hindi movie to gross Rs 100 crore, Rs 200 crore, and Rs 300 crore net.

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