Limited stock units granted to representatives esteem the organization at $19 billion, or $45 an offer, as per an individual acquainted with the matter. A year prior, Musk purchased Twitter Inc for $44 billion.
Since the takeover, a large portion of Twitter's staff was laid off or surrendered. Musk renamed the organization X, changed a portion of its substance rules and lost the greater part of its promoting income.
Fortune prior covered the valuation, refering to an inward reminder.
The organization has battled monetarily under Musk's possession. At the hour of the takeover, Twitter was esteemed at $44 billion, in light of a blend of obligation and value. Musk's buy burdened the organization with $13 billion in the red and over the long haul his flighty navigation and looser substance security rules have driven away sponsors, adding to a 60% drop in deals. X additionally owes about $1.2 billion in interest installments each year on its obligation, Bloomberg prior assessed.
Musk's arrangement for X is to move away from publicizing toward paid memberships. In any case, up until this point the organization has convinced under 1% of clients to pursue its month to month premium help, meaning under $120 million every year, Bloomberg has assessed.
Musk has additionally been vocal about transforming X into an "everything application" that could create income from highlights like shopping and installments. The organization carried out sound and video calling recently, has a beta variant of a recruiting administration and declared plans to send off a news wire. Musk advised workers that X intends to rival Google's YouTube, Microsoft Corp's. LinkedIn and Cision's PR Newswire.
At the point when CEO Linda Yaccarino met with brokers this month to spread out the organization's monetary arrangement, she shared thoughts for X's new items and administrations, including the send off of promoting levels. Previously, Musk has implied that he might want to take X public, however the organization's lofty drop in worth could make that troublesome.